How can a hotel appear under the "Brands" filter in Google Hotels?

Hi Local Guides and Google team, I noticed that when searching for hotels on Google Maps/Google Hotels, there is a “Brands” filter that shows hotel chains such as: Hyatt Marriott Bonvoy Wyndham Hotels & Resorts Accor Live Limitless Screenshot example: Screenshot 2026-06-22 at 10.57.03 in the morning1920×1487 958 KB I would like to understand: How does Google determine which hotels appear under the Brands filter? Is this information pulled from the Business Profile, hotel feed, or another Google Hotels system? If a hotel is part of a local or regional chain, what is the process to have the bran